This area flourished as a commercial city in the Edo period, with Sawara as its center, and even today, it retains a wonderful historical culture. Historical streetscapes, the Sawara Grand Festival, Katori Shrine, Suigo, etc. In addition, the fertile land with the Tone River provides us with abundant harvests.
We are carrying out various activities with the aim of letting domestic and international customers know about and enjoy these assets and blessings. The first step is to renovate old houses and revive them as high-class accommodation and dining facilities while preserving their historical and cultural value. The second step is product development that utilizes local products. We are working to create a place of interaction with the local community that will let many people know about the charms of this area, have them visit, and make them want to come back.
We live in an age of scientific and technological innovation, typified by AI and IoT. In this age, and precisely because of it, we value tradition, history, culture, and the blessings of nature, and from these we want to create new value that will be passed on to the next generation.
We have a wide range of ages, from 30s to 70s. Local and non-local. People with a wide range of backgrounds. Such friends gather together to co-create the future. We welcome the participation of people who resonate with our philosophy. Finally, it is "people". We are based on the history and culture of Katori, and we want to continue to be a company where "people" can thrive and grow.

President